Did you know there are 2.01 million people still in India who live with HIV, or that there are about 80,000 people who get infected every year? HIV/AIDS as soon as we hear these words there are a lot of questions which come to our mind. Not to mention the overall stigma & prejudice associated with the condition which marginalizes the infected and the lack of information that perpetuates all of these. So how do we how to filter the correct information?
HIV or Human Immunodeficiency Virus attacks the immune cells of our body in simple terms. So if our immune system is on target it means that we have opened the gate for external infections to harm our body. So you can imagine a scenario where all the gatekeepers in your house are been attacked by thieves. So what next?
Good news, however, is that HIV is preventable, manageable and a lot of it is just to do with providing people with the right information with sensitivity and tact at the right time!
Acquired immune deficiency syndrome (AIDS) on the other hand is the advanced stage of HIV infection which makes you more susceptible to infections and cancer. So is it the end of the road?
Considering the social stigma associated with this disease we often don’t talk about it openly and are left with incomplete answers. To help you with the correct information a platform called “IRA” has been launched.
Introducing IRA
IRA is a conversational platform where people can seek answers to their pressing HIV/AIDS queries. She was created to help people gain information about HIV and motivate people to manage HIV responsibly. She is friendly and chatty and wants the world to be free of HIV.
IRA will be available on the yes4me website. Anyone with an internet connection can access IRA which makes her a powerful ally in the fight against HIV. Because of the stigma surrounding HIV, people can visit IRA from the security of their own home and seek answers to urgent questions without facing any of the discrimination that they would face anywhere else.
With IRA by their side, millions of Indians will be able to find the right information at the right time and thus solve the root cause that perpetuates HIV.
Let’s join hands to make India HIV/AIDS-free. You can reach IRA for all your questions from the link below.
We would love to hear back from you as your feedback makes IRA better!