“BeFit” Be Befikir with this unique health insurance plan

Do you also avoid doctor visits for small illnesses?

Do recurring pharmacy medical expenses concern you a lot?

Medical expenses always carry a negative sentiment in our minds. Unless and until it’s unavoidable, many of us don’t visit our doctors. If you suffer from a chronic illness, the recurring medical expenses form a big part of your outgoing expenses. You will be surprised to know that out-of-pocket health constitutes about 62% of healthcare costs in India.

However, the COVID era has made a lot of us realize the importance of healthcare, of being “fit.” This sector has come into the limelight and a lot of concrete steps are been taken for its development. One of the pioneers in the private general insurance domain, ICICI Lombard, has come up with a unique solution focussed on keeping the issues faced by the end-user in mind called BeFit (serviced through its ILTakeCare app).

BeFit: A Complete Cashless Out Patient Solution provides –

  • Doctor Consultations:
    • The plan includes access to 24 x 7 both physical and virtual consultations with various top doctors across general, specialist or super-specialist categories.
    • This digitally enabled health eco-system is integrated to bring 11000+ doctors across cities.
    • It provides coverage for physiotherapy sessions.
  • Pharmacy & Diagnostics:
    • It provides coverage for prescribed medicines and diagnostic tests.
    • It will provide express pharmacy service wherein medicine will be delivered within 60 mins. Also, lab tests can be done at both labs and home.
    • Minor medical/surgical procedures done on an OPD basis are also included.
  • Health Management:
    • Exhaustive health management program includes the services of a personal health coach.
    • Health check-ups, diet and nutrition consultations are also included.
  • Wellness Points:
    • Guess what, this one-of-a-kind programme rewards you for being “Fit.”
    • You get wellness points for health-promoting behaviour which can be redeemed against your renewal premium and health-related deals.

ICICI Lombard’s “BeFit,” program supplemented with the standard health insurance policy will provide 360-degree support to the policyholder.

“The COVID pandemic has made consumers realize that health insurance does not end with having a cover just for hospitalization expenses. What is equally important is to have a solution that encourages the practice of good health on a day-to-day basis. Our new BeFit solution addresses this and provides cashless and contactless solutions to customers wanting to stay fit and address their medical problems at a nascent stage, without having to reach the stage of hospitalization.” as said by Sanjeev Mantri, Executive Director, ICICI Lombard General Insurance

True to their commitment to promoting health and wellness, ICICI Lombard’s “BeFit” program will go beyond the normal standard of OPD and preventive healthcare and focus on incentivizing a healthy lifestyle. The program will be launched in 20 cities viz. Mumbai, Delhi NCR, Hyderabad, Kolkata, Pune, Bangalore, Chennai, Jaipur, Nashik Bhubaneswar, Ahmedabad, Nagpur, Indore, Vishakhapatnam, Surat, Chandigarh, Lucknow, Bhopal, Dehradun, and Raipur and will be expanded in other geographical locations in the next few months.

ICICI Lombard General Insurance Company Ltd. is one of the pioneers in the private non-life insurance sector and offers an array of products including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance, through multiple distribution channels. More details are available at www.icicilombard.com. “BeFit,” is a remarkable customer plan which will provide an end-to-end value proposition to their customers and only enhance their brand value.

Image: Pixabay & Brand Website

Disclaimer: This content was created as a part of a collaboration, however, it has been made sure that the content is helpful and provides value to the reader.


  1. 360 degree support gives customer a big relief. BeFit program seems to have covered all concerns. Good to see Lucknow and Bhopal and Dehradun in the list. I have my relatives in these places and I am going to share this with them.

  2. I am hearing a lot about BeFit health insurance plan all across the web. it has really impressive features . will surly check more about it from my side . looking promising to me.

  3. Love the features of this health insurance,looks impressive . we were planning to switch to a better health plan and I am glad I came upon your post. Thanks for sharing.

  4. Health insurance is so important, especially now during these days. I have a health insurance too but the Befit health insurance plan seems amazing with so many benefits. Will have a look.

    1. I am also going to suggest Befit health insurance to my friends and family. I read more and I am really liking the benefits they offer for the insurance. Thanks for suggesting this one.

  5. Wow what an useful post is this. This is like a lesson for life. Always on the lookout for such posts.

  6. BeFit program seems to cover all the important aspects of a good Health Insurance. I really like the fact that they have an extensive customer service support. Such great benefits definitely intrigues me to try this out for myself and my family. Thanks for sharing this with the required details.

  7. I didn’t know that the new BeFit solution from ICICI Lombard provides cashless and contactless solutions to customers like me, who want to stay fit and address their medical problems at a nascent stage. That’s such a useful piece of detail.

  8. Health insurance plans are very important for the family, with the current lifestyle we are leading and insecurities around, it is crucial to keep family financially secured. Thanks for the details about this plan.

  9. Having a good life insurance is imperative for everyone and this ICICI Lombard’s “BeFit programme seems to be a perfect thing for all of us to have for good and fit life. I would like to check these details for sure.

  10. BeFit plan seems to have all the problems covered of a common man. Visiting hospitals and not paying for OPD is the greatest benefit I see from this insurance.

  11. Quite an in depth guide of health insurance plans. I have taken from Aditya Birla health insurance plan which is also good and covering a lot of facilities too.

  12. Health insurance is an important aspect of one’s life and should always be a never miss.
    Your post has given a really good insight.

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